In this month’s edition, we deep dive into Marketing Mix Modelling in a cookieless world, the future of Google Analytics, and winning Kentico’s Site of the Month with H&R Block.
Enjoy!
Marketing Mix Modelling in a cookieless world.
Unlike data-driven attribution modelling, Marketing Mix Modelling (MMM) doesn’t rely on third-party cookies, making it a more future-proof form of measurement in marketing. We took a deep dive into how it works, here.
Everything you need to know about GA4.
The Universal Analytics retirement date is fast approaching, and if you’re still wondering what to do next, you’re not alone. Fortunately, The Marketer's Guide to GA4 will help you make sense of it all.
Flightdeck for better eCommerce.
How can brands accurately quantify their share of the digital shelf? Our Head of Experience and eCommerce Gavin McColl explores exactly that with B&T, here.
Kentico Site of the Month.
Our Digital Innovation team revamped H&R Block's website with Kentico Xperience, which has won Kentico Site of the Month. Read all about it, here.
Top News.
Proud sponsor of B&T Women Leading Tech Awards.
Our teams from Sydney, Melbourne and Brisbane came together to celebrate and support theB&T Women Leading Tech Awards. We're proud to sponsor the awards, and support a gender-diverse and inclusive future for all.
Congratulations to our Remarkable Reso Paul Zantiotis from the Digital Innovation team. Paul has been recognised for driving continuous innovation for clients.
What RESOs are reading
● Will Google's Retail Search revolutionise your website? Maybe not, but it could play a bigger part in your broader strategy.
