We’ve got a lot of exciting news and industry trends to share with you this month, including a deep dive into the different DXPs, everything you need to know about CDPs, and much, much more.
Congratulations to our Remarkable Resos for scooping up the award, and for being shortlisted for the Performance AOTY, Best CTV campaign and Best Digital Transformation awards, too.
We’re proud to be part of Omnicom Media Group, acknowledged for its future-forward media service capabilities, representing the future of media investment and management through the strength of its current offerings and global scale.
International Men's Day at Resolution Digital.
To acknowledge and celebrate International Men's Day this year, Professor Richard Hopkins joined us to share his insights on collaboration, successful teamwork and live experiences from his previous career, spanning 30 years in Formula One.
Mumbrella - LISTNR success.
LiSTNR hosts more than 500 curated and co-created podcasts, delivering personalised audio at scale, from broadcast to digital entertainment.
Congratulations to SCA’s CMO, Nikki Clarkson, for being a great Listnr, and to our Remarkable Resos for leading the media strategy, planning and buying for the recent “Open Your Ears” campaign!
Pinterest unveils curated gift guides for shoppers this holiday season!
Looking for Christmas guide inspiration, but not too sure where to begin? Pinterest’s first ever gift guide could be the answer. We helped MECCA to bring their products to life with the holiday gift guide.
Top Content.
How does your website conversion rate compare against the industry average of 2.35%?
How to get the most out of your ad spend with platform-appropriate assets.
Given the ever-growing number of digital channels nowadays, creative agencies are producing more content tailored to chosen platforms.
Our Head of Creative Production, Lauren Easton, spoke to B&T about the latest on Creating platform appropriate assets that capture attention in an increasingly diversified space.
How propensity models create power-ups!
Propensity modelling uses data and statistical methods to estimate the likelihood of our audience performing specific actions.
Take a look at how a sales propensity model will close the loop between your Customer Relationship Management (CRM) software and website, providing invaluable opportunities to drive your marketing strategy.
Customer Data Platforms (CDPs): What you need to know.
A Customer Data Platform (CDP) is a prebuilt software system that centralises customer data from all digital touchpoints, making it available for campaigns and other marketing initiatives.
Our Annalect Technology Consultant, Shaun Fleijsman, outlines exactly what a CDP does, why you need one, and what the future holds for CDPs.