This month we wrap up the GA4 Advanced training course, share tips for Marketing Mix Modelling and Optimizely DXP, Design Thinking, Optimizely announcements, a Global Site of the Month win from Kentico and news for social media platforms.
Pressure builds for marketers as the Google Analytics 4 (GA4) switch looms, which is why we hosted our first live GA4 Advanced Insights Training Course, last week.
Read on to uncover the highlights, alongside a few key insights into how Marketing Mix Modelling can improve ROI, how Design Thinking can add value to your business, and much more.
Enjoy!
It’s a wrap! Our GA4 Advanced Training Insights course on 19th October, helped marketing teams to make the switch to GA4 with confidence.
Special thanks to our GA4 specialists for making the course a success.
In case you missed it, we’re hosting another GA4 training course on 7th March 2023, so if you’re looking to learn more about GA4, register your interest here.
How to excel with Marketing Mix Modelling (MMM) and increase ROI.
Design Thinking in business is when the needs of consumers are addressed by focusing on human-centered design. By finding solutions through research and experimentation, the quality and success of business outcomes are improved.
Top News.
Adelaide Central Plaza named Kentico site of the month.
Precision Group had multiple websites already built in Kentico 11, and wanted to consolidate and upgrade their websites and streamline branding across the business.
Well done to our Remarkable Digital Innovation team who redesigned and upgraded the platform from Kentico 11 to Kentico Xperience 13.
We will now assist clients across the selection, setup and activation process, with additional opportunities made possible through Optimizely’s acquisition and rebranding with Episerver.
â—Ź Moving more in line with other social networks, YouTube has launched @handles for channels, making it easier to drive traffic and promote the channel within the app.
â—Ź Twitter tests new product display cards within tweets. This will enable brands to highlight new products and re-direct Twitter users to their shop and product display listings.
● TikTok to compete with Amazon as it enters the eCommerce sector, and is poised to headquarter its main warehouse in the United States. TikTok aims to generate extra revenue as the company maintains its projections as the world’s most popular social media platform.
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