Winter's warmest newsletter is here. Growing together brings you the latest GA4, eCommerce, Online Retailer, Netflix, Kentico and exciting Forrester news.
The hint of spring is in the air (almost) and every sunny day heralds hope that the winter drench is subsiding.
Whatever the weather, one thing is for sure. Our newsletter 😊
We've got lots of exciting news flashes and more Google Analytics 4 (GA4) updates for you (we know...they keep coming).
For those of you who want to check you have everything you need to make the switch to GA4, check out The GA4 Migration Checklist. Or, if you'd prefer to just jump in and kick things off, we have a few GA4 Training Courses that can be tailored to your needs.
Either way it's best to act now. Running Universal Analytics (UA) and GA4 in tandem is the best way to ensure 2023 will be smooth sailing.
Last week, we were at the Online Retailer 2022 in Sydney, which was awesome. Hopefully you were amongst the sea of faces that made it to see Chief Product Officer, Mo Far and Head of eCommerce, Gavin McColl deep dive into 'How to use data to double your online sales on retailers in less than a year' on the panel.
Didn’t make it, but would like to find out more? Reply to this email for a 1-1 with Gavin or Mo to discuss your online retail presence.
Dreaming about expanding your business online? The Marketer's Guide to eCommerce has everything you need to kick things off. Including what you need to know about the growing eCommerce landscape, and the key digital strategies that deliver higher ROAS.
Top News.
Now onto something else we're all excited about. According to the independent research and analysis firm Forrester, Omnicom Media Group (OMG) received the highest possible scores in 6 areas - Retail Media, Commerce, Audience Intelligence & Insights, Optimisation, Operations and Innovation Road Map – and is one of only two providers to claim the title "Leader.” Continue reading
Man vs Machine.
Resolution Digital’s General Manager of Product and Partnerships, Georgina Wall, tackles the important question: Is the promised increased scale and efficiency from machine learning worth the loss of control and insight to advertisers? Continue reading
Kentico Gold Partner Status.
We’re proud to announce that Resolution Digital is now a Gold Partner (the highest tier attainable) with Kentico. The certification highlights product knowledge, expertise, and the high level of development in project delivery.
New Digs.
The Sydney OMG family has moved! We said goodbye to our office in Pyrmont, and hello to our new digs in South Eveleigh...and it already feels like home. Thank you Google for the cupcakes!
Netflix has recently named Microsoft Corp as its technology and sales partner for its first ad-supported service. Great news for us, as we have a strong relationship with Microsoft! We’ll keep you posted on what this means for advertisers, in the coming months.
What RESOs Are Reading
● Instagram is adding new, searchable maps, allowing businesses to be more discoverable and connected with users on the platform.
● Three new ad creation tools have been added to Google Ads, giving teams the ability to collaborate on campaigns (including YouTube Ads) without leaving the platform.
● The 2022 Brand Intimacy Study is out. The report breaks down the latest insights, leading performers, breakout brands and industry overview.
Resolution Digital, Bay 7, 2 Locomotive St, South Eveleigh, NSW 2015, Australia, 1300 087 137
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