Are you ready for the future of analytics? We sure are.
This month, we cover The Marketer’s Guide to GA4, which has everything you need to prepare for the future of analytics. We also deep dive into Marketing Mix Modelling, and the rapid evolution of eCommerce.
Enjoy!
Be prepared for the future of analytics.
It's official, from 1 July, 2023, Google's Universal Analytics will be discontinued. Fortunately, we've got you covered with The Marketer’s Guide to GA4.
What's Marketing Mix Modelling (MMM) all about?
When MMM is used effectively, we generally see a lift in 10-20% sales for clients. Read the first of our two-part blog series here,to find out how.
The rapid evolution of eCommerce.
Following the pandemic, what does the rapid evolution of eCommerce mean for marketing teams, and how can the industry overcome the serious obstacles in its way?Find out, here.
Top News.
Double Google honours.
We’ve been named Agency of the Quarter, and our very own Michael Botros won Agency SuperStar at the Google Agency Awards for 2021.